St Luke’s Hospital #GoSilverSG Champions Positive Ageing with Expanded Outreach through Interactive Booths, Inspiring Stories

‘Silver Hair’ campaign goes beyond social media by partnering with heartland malls to share the joys of ageing with the community.

St Luke’s Hospital (SLH) is excited to announce the return of its annual ‘silver hair’ social media campaign, #GoSilverSG, from 1 to 30 June 2024. On its fourth edition, this year’s campaign themed ‘Joyfully Silver’ aims to celebrate the spirit of positive ageing and to empower Singaporeans to embrace the joyful experiences and opportunities that come with ageing.

Singapore is set to attain “super-aged” status in 2026, when the proportion of its population aged 65 and above crosses 21 per cent. In alignment with government efforts, such as Healthier SG and Age Well SG, to mobilise individuals and their healthcare providers to focus on early intervention and preventive care, SLH has been dedicated to supporting seniors by encouraging them to stay active and lead meaningful lives with various upstream health initiatives like #GoSilverSG.

Launched in 2021, #GoSilverSG is the first-ever ‘Silver Hair’ campaign in Singapore to inspire positive ageing and raise funds for patients at St Luke’s Hospital. Since its inception, the campaign has garnered over 100,000 likes, comments, and shares on social media. To participate, simply post a selfie on Instagram using the ‘silver hair’ filter located on SLH’s Instagram (@slhsgp), tag @slhsgp and include #GoSilverSG in the caption.

This year, SLH is expanding its efforts to engage the community through interactive booths at partnering heartland malls. Happening every weekend in June from 12pm to 8pm, visitors can be inspired by the stories of active seniors and support the campaign.

Embodying wisdom, resilience, and enduring grace, the 6 inspirational silver individuals featured on this campaign reminds us that age is not a barrier to making a meaningful impact. One such senior is Victor Cheong, 79, who regularly volunteers at SLH since the start of the COVID-19 pandemic. Believing that one should “Never stop learning, and never stop teaching,” he picked up paper quilling at the age of 67, and since then, he and his wife have been teaching patients the know-hows of the exquisite craft.

Another group of seniors featured are Team Strong Silvers, popular exercise motivators and “Granfluencers” on social media, who have been promoting active ageing through various national campaigns. For Victor Chan, Ngai Hin Kwok, and Qian Hong, aged 72, 75 and 67 respectively, they take pride in leading by example and can often be found at neighbourhood exercise corners.

“As Singapore’s population ages, let us do more to support our seniors in ageing well and leading active and meaningful lives. As we expand our outreach efforts to the community and shift our healthcare approach upstream, we strive to create a healthier, more joyful and supportive community for our seniors. Together, we can build a future where every generation thrives,” said A/Prof Tan Boon Yeow, Chief Executive Officer, St Luke’s Hospital.

SLH cares for more than 7000 patients every year through its care ecosystem spanning inpatient care, outpatient care, home care and community programmes. All proceeds from the #GoSilverSG campaign will go towards supporting patients at SLH, ensuring they can recover, regain mobility independence, and return home.

Find out more at slh.org.sg/gosilversg and donate at giving.sg/donate/campaign/gosilversg.